8 Things To Know About Facebook Timeline for Brand Pages

On March 30, 2012, all Facebook Pages will get a new design call Timeline. Are you ready for the change? Where are my tabs? With the switch to Timeline, tabs have a new name – applications. All your old custom tabs – your applications – are still there; arranged just under the header image, aligned [...]

Excellent SEO Basics

SEO or Search Engine Optimization Can Help Your Business Get Found Online. SEO is short for Search Engine Optimization; a method of optimizing onsite website code as well as creating unique content so that it can be found organically by search engines. Excellent SEO consists of both onsite optimization and offsite optimization and is extremely [...]

Rank higher in Google

As SEO specialists in Atlanta , we here at SolutionBuilt spend a lot of time keeping up with changes in the search environment and keeping up to date on ways to rank higher in search engines. Every SEO specialist understands the importance of linkbuilding in terms of a comprehensive marketing campaign. But for everyone else, [...]

The Skinny on Organic Marketing and PPC Campaigns

I just uncovered some stats from a research poll, finding that 62% of internet users don’t realize the difference between paid and organic search results. I found this to be interesting since sites like Google clearly mark listings as “sponsored links,” but it’s clear that the majority of internet users aren’t yet aware. There are [...]

Google Instant and Adwords

With the introduction of Google Instant on September 8, 2010, one thing we have been concerned about is the effect it could have on Adwords advertising campaigns. Google Instant changes the way Google shows results and consequently, your AdWords ads. Google Instant “predicts” your search query before you finish typing. The predictions are refined as [...]

How often do you need to update content or redesign your website?

Page Content Frequency: Depending on your goals of your website the needs of updating can vary.  If you plan to use your site as a lead generation tool than your website should be updated regularly to be inline with your search engine optimization needs.  If your site is more  a followup to traditional marketing then [...]

Search Engine Optimization – SEO or SEM?

When a company decides that they need a new website or wants more traffic to an existing website.  A common request is “I need Search Engine Optimization (SEO).”   How much does SEO cost? Well to be truthful it can cost as much as you want to budget for SEO.   SolutionBuilt has worked on projects [...]

Twitter cheat sheet

Do you know what to tweet on twitter? How do you use it to market your brand? Use the commands listed below from your phone, or the web. Fun Stuff: friends, favorites, and stats codes! * @username + message directs a twitter at another person, and causes your twitter to save in their “replies” tab. [...]

Communicate more effectively though email newsletters and one off emails.

Whether you are email marketing to promote your business or drafting a one off email it is important to communicate effectively. Many people myself included use email regularly and forget how they can be misleading. Below are some tips for writing effective emails, that do not offend people. Email newsletter. Only send emails to people [...]

How do you advertise in a down economy?

There are many items on the P&L report that a business owner reviews to try to cut cost. Typically the most costly is payroll, rent/mortgage, utilities, communications, and advertising. Owning a small business myself and having a business in which we build company brands we find that the trend is to cut items that aren’t [...]